How Better Branding Can Boost Your Bottom Line
As a senior housing broker and marketing professional, I’ve spent years evaluating assisted living communities—walking properties, reviewing P&Ls, and working with owners on sales and acquisitions. Time and again, I’ve seen that the most profitable communities aren’t just the ones with great care—they’re the ones with great visibility, strong branding, and a polished digital presence.
That realization led me to launch Seaside Senior Living Marketing, a boutique agency dedicated to helping RCFE owners increase revenue, attract private-pay residents, and build lasting value through strategic marketing.
Why I Started This Business
My background is in both senior housing brokerage and branding. I’ve worked with some of the largest operators across the country—many of whom were delivering exceptional care, but struggling with low occupancy or long sales cycles. What I noticed is that communities with even small investments in professional branding and online visibility were often outperforming larger, better-equipped competitors.
The data backed it up: a well-branded, easy-to-find community generates more tours, converts more leads, and commands stronger pricing.
That’s when I realized—I could help these communities not just sell, but succeed long before they hit the market. By offering affordable, senior-specific marketing solutions, I could help owners build long-term equity in their businesses while improving day-to-day performance.
What We Do
At Seaside Senior Living Marketing, we work exclusively with senior living providers—board & cares, assisted living, memory care, and even in-home care businesses—to create customized marketing strategies that get results.
Our services include:
Brand Identity Design – Logos, colors, messaging, and visual assets that set you apart from competitors
Website Development + SEO + Generative Search Optimization – Modern, mobile-friendly websites optimized for SEO and AI Search engines to show up in local search and appeal to your ideal clients
Sales & Marketing Materials – Admissions packets, brochures, signage, business cards, and more
Photography & Video – Authentic, high-quality visuals that showcase your care, property, and people
Digital Advertising & Lead Generation – Targeted campaigns on platforms like Google and Facebook to bring in more qualified inquiries
Reputation & Review Management – Tools and guidance to improve your online reputation and protect your brand
Whether you're looking to boost occupancy now or position your community for a future sale, we build marketing systems that align with your goals.
More Than Just Marketing
This isn’t about flashy websites or trendy logos. It’s about making your business more profitable.
Good marketing helps you:
Reduce reliance on third-party referral agencies
Shorten the time from inquiry to move-in
Attract private-pay residents who are a better financial fit
Increase your valuation when it’s time to sell
And unlike generic agencies, we understand the regulations, terminology, and trust-building required in senior care.
Built by Someone Who’s Walked in Your Shoes
I founded Seaside Senior Living Marketing after years of advising RCFE owners through transactions, turnarounds, and growth strategies. I know what it takes to make these businesses successful—and I know how to make that success visible to the people searching for care.
If you’re ready to elevate your community’s presence and profitability, we’d love to help.